105 YEARS AGO in LONG BEACH, CA.
News stories from the local press
1913
The Irish had their holiday, Saint Patrick’s Day, the Italians Columbus Day, why not a holiday for British Americans? In 1913, 20,000 former British subjects living in Southern California chose May 24th, Empire Day, as their day to celebrate. The British holiday began in 1838 to commemorate young queen Victoria’s birthday. When she died in 1901 her subjects still wanted to honor her accomplishments so Parliament issued a proclamation establishing May 24th as Empire Day. Now the first Empire Day celebration on the west coast was to be held in Long Beach, California.
The Daily Telegram of May 23, 1913 described what was supposed to have happened:
“The greatest British celebration ever held on foreign soil. That is what the committee in charge of the arrangements for the big Empire Day celebration to be held in this city tomorrow expects the fete to be. From all over the southland will come those who formerly lived under the British flag. Drawing card features of the day will be the presence of the British man-of-war, Shearwater, 60 of whose sailors will act as an escort for the veterans in the parade; there will be a big program of athletic stunts, national games, the parade, music and the natural attractions of Long Beach. The parade will be elaborate, with several floats each representing dominions or possessions of the English nation, the participants of each float being natives of the that particular country represented. The parade will reach the auditorium where speeches will be made. Five hundred dollars worth of prizes will be given to the winners of the various contests.”
What was to have been a day of joy turned into one of tragedy when a rotten girder outside the entrance of the municipal auditorium gave way.
The Disaster
It was just at the close of the parade when disaster struck. The marchers, and those in vehicles, turned from Ocean Avenue to the top level of the two-tiered pier, on their way to the auditorium for a celebration program. The main entrance to the auditorium became blocked by the crowd, and those in the rear pressed forward in such large numbers that they caused a rotten 4 X 14 girder to break. Masses of people fell through or on top of another crowd which packed the lower deck; then the floor of the lower deck also gave way, tumbling people to the sand and water below. 38 people died and approximately 200 were injured.
The Long Beach Press reported:
“What must go down in history as the most terrible disaster in the annals of Southern California, made gruesome history at 11:33 o’clock this morning when a four foot square section of the Municipal auditorium fell to the sand below. Heart rending scenes, never before equaled in the history of Long Beach were enacted on the beach as the dead and living were carried out and tenderly laid on the beach. ”
It took a full ten minutes for the crowds on the pier, only a few hundred feet away from the disaster, to realize what had happened. When the fire chief’s auto came dashing up to assist in the relief work, many thought the fire department was giving an exhibition as part of the festivities.
Long Beach felt responsible for the tragedy. Doctors donated their services free of charge. $10,000 was quickly raised to aid the victims. The following statement was issued in the Daily Telegram on May 26, 1913:
“The citizens of Long Beach will courageously and promptly meet every responsibility and humane demand growing out of Saturday’s awful tragedy. The dead will be given proper burial and the wounds of the injured will be cared for by the best obtainable medical and nursing skill. The needs of every surviving victim will be promptly and heartily supplied. There will be no red tape to handicap our people in demonstrating to the world, that we entertain a full understanding of our obligations to suffering humanity and propose to meet them with decision and sympathetic candor.”
The Citizens’ Relief Committee was true to their word. Arthur Lett, a former conductor on the Pacific Electric who lost his wife and two of his three children, was one example. His slender savings could not cover funeral expenses nor buy lots in the cemetery. The Committee provided money to cover the burials and purchase cemetery plots.
Twelve-year-old Margaret Reed was the 37th victim of the pier disaster. On June 6, 1913, Margaret was buried at Long Beach’s Sunnyside Cemetery. Among the mourners was a slight, simply dressed man who mingled with the group. No one suspected he was a postal inspector from Los Angeles there to arrest Isaac Reed, Margaret’s father, should Isaac come out of hiding to attend the funeral. Isaac Reed was accused of taking $1072 in money order funds when he was postmaster at Dale, in San Bernardino County. Gambling was the cause of the crime. Just before he sent his wife and daughter to Long Beach and then disappeared Isaac told them he would be gone for a long time. He confessed that he was harassed by debt and did not intend to come back until he made enough money to repay what he had stolen. But Isaac did not appear at his daughter’s funeral. Neither did Margaret’s mother who herself was hospitalized with a dislocated shoulder suffered in the Empire Day tragedy.
What Caused It
A three man board of inquiry was immediately set up with local architect W. Horace Austin selected to represent Long Beach. Their findings were presented to a grand jury. On June 2nd the grand jury announced the following decision:
“Every one knows the accident was caused by a rotten girder and every one knows the girder was not properly inspected. I will let this matter simmer a while. If Long Beach had taken 100 years to grow as much as it has in ten weeks, the accident probably would not have happened, but when cities grow fast people have a tendency to keep on doing things in a village way.”
Attorneys advised the City that they were not financially responsible for the disaster, but Long Beach citizens believed they had a moral responsibility for the tragedy. On June 18th, Long Beach residents overwhelmingly voted to add a special tax levy of 20 cents to each $100 of their assessed property valuation. This was to take care of the sick, helpless and dependent victims of the disaster. In July, with the money raised by this special tax, the city paid out $24,181.68 on claims presented from the Auditorium disaster. But more claims were to come, and even this special tax would not cover them all.
Litigation
Many did not agree with the grand jury decision absolving Long Beach of the financial obligation towards the victims. A Superior Court decision ruled that victims, or their survivors, had a one year statute of limitations in which to file claims against the City. By May 23, 1914, nearly 200 suits totaling more than $3,000,000 were brought to Superior Court. The Chafor case, filed by George E. Chafor over the death of his wife, Edith, was the first claim brought to the court. It was to set a precedent for all the rest.
On July 9, 1914, after 18 days of testimony and five hours of deliberation the jury awarded $7,500 in damages for the death of Mrs. Chafor. The City immediately appealed the case to the California Supreme Court listing five reasons the verdict should be overturned: that the City was engaged in a governmental enterprise; that the auditorium was constructed in a public street and by express act of the charter Long Beach was exempted from liability; that the structure was partly constructed on the tidelands of the state, which the state held in trust for the public, and therefore it could not be the property of the City; that the use of the auditorium was gratuitously loaned to the committee holding the entertainment and that the City was not responsible for the condition of the building; that the evidence conclusively showed that the City never consented to the holding of the large assemblage but that consent was given by the City Council, the Board of Public Works only having the authority, and that the board never gave its consent. All other claims from the disaster were put on hold until the Supreme Court verdict.
In May 1916, the Supreme Court ruled Long Beach was not liable in the Empire Day Auditorium disaster. The issue surrounded the question as to whether the City, in constructing and building the pier and auditorium, exercised a governmental or political power, or a proprietary or corporate one. They decreed Long Beach exercised a governmental power and therefore was not liable. In February 1917 they reversed their decision.
By mid April 1918, the City had settled all 174 damage suits of the disaster. The total amount of money sought in these claims totaled $3,447,005.08. The City Attorney managed to settle all cases for $372,162.70. The problem was that the City did not have any money. On February 26, 1919, the State Supreme Court affirmed the right of the City of Long Beach to issue bonds to pay the Auditorium damage judgments. Now the claims could be settled.
Some good did come out of the disaster — romance. On January 1, 1915, Clement C. Bush, 76 yrs. old, who lost his wife in the disaster, married Mrs. Kate Ustes, aged 48 who was his nurse.
HOUSE MOVING
Long Beach in her role of fastest growing city in the nation became very adept at house moving. Bungalows, apartments and residences of all sorts were being built on skids to allow them to be moved on short notice. Hardly a day went buy without people seeing some neighbor’s house, an old grocery store or other building edging its way, inch by inch, toward the outskirts of the city to become the happy palace of some suburban family or merchant. In the past a team of horses was hitched to the structure, usually a one story frame house, and pulled to a new location. Later, when larger buildings, cottages and two story dwellings were moved it was necessary to use a windless. The windless and old horse methods, which moved at a snail’s pace, keeping street crossings blocked for hours and snarling traffic, was being replaced by a new type of house moving apparatus – the traction engine. Now the house was jacked up and placed on a set of house moving trucks, the engine hitched on and the house hauled along over streets, with the greatest of ease. Corners were no problem at all, workmen could easily raise telephone and electric wires. The traction engine had greatly decreased the cost of moving houses and was one of the most profitable businesses in Long Beach in 1913. However, there was now another hitch to house moving. A new city ordinance required that those wishing to move a building had to apply for permission (and pay a fee) and that all neighbors at both old and new locations had to approve the move. (LBPress 5/28/1913 10:3)
MUNICIPAL MARKET
On March 22, 1913, the Municipal Market opened in Lincoln Park in downtown Long Beach. It was to become one more tourist attraction bringing visitors to the city from far and wide.
In early 1913, the Women’s City Club decided to sponsor a civic project where farmers brought their produce to sell to the folks in town. There was a great deal of publicity about this unique venture and competing merchants were not at all pleased about this unwelcome competition. On opening day there were sixteen stalls selling flowers, fruit, vegetables, poultry and eggs. Customers were greeted by members of the Women’s City Club carrying parasols and dressed in colorful silk dresses. The market was a great success with every one of the stands selling out completely before closing time.
The market continued to grow, expanding to Tuesdays, Thursdays and Saturdays and including 140 stands. Hours were from 7 a.m. until noon. Today the Municipal Market is still a viable part of downtown Long Beach attracting local folk as well as tourists from all over the world. It continues to serve as a gathering place for the community and for friends meeting friends.
AVIATION
The “Long Beach Flyer”
Frank Champion lived to fly. In 1913 he decided to build an airplane and fly around the country advertising Long Beach. With local financial support, he built the $4,000 Long Beach Flyer in the basement of the Hotel Virginia. When the monoplane was finished, Long Beach became the first city in the United States to be advertised by airplane.
But Champion didn’t want to just take the contributor’s money and fly. He promised to reimburse those who invested, even offering to pay interest to those who wanted it. In August 1913, Arthur J. Hitt of the Marysville, Missouri, Chautauqua wrote to the Long Beach Chamber of Commerce about Champion’s success:
“Mr. Frank Champion made five successful flights with us this week, the most wonderful exhibition of all that modern science can accomplish and courage of man complete. He uses the monoplane Long Beach and is certainly master of his art as well as the air. We have been running for eighteen years the oldest and the most successful Chautauqua in the state of Missouri and are the first in the United States to have nerve enough to put some money in the monoplane flights for Chautauqua work. We found it wonderfully successful in drawing us large crowds and pleasing the people with Mr. Champion’s beautiful flights.”
Glenn Martin
Long Beach was also one of the stops for Santa Ana aviator Glenn Martin who was trying to beat the American cross-country flying record. On February 21st at 11:15 a.m., flying through a downpour of rain and cold wind, Martin landed on the beach in Long Beach. Unfortunately, the people in Venice failed to let the Long Beach Chamber of Commerce know that Martin had left their community. Consequently the aviator came as a surprise.
Mrs. Bisby, wife of the president of the Chamber of Commerce, ran all of the way to the beach to welcome him. Yet Martin’s schedule only allowed him to stay eight minutes, hardly sufficient time for Mrs. Bisby to round up the official reception party.
Martin returned to Long Beach on November 28, 1913, setting a new record: the first aviator in history to carry his parents in a fast cross-country flight of twenty-five miles. The unannounced flight to Long Beach was made in response to an invitation for Thanksgiving dinner on Frank Garbutt’s yacht at San Pedro. Assured of their son’s safe flying, the elder Martins finally consented to accompany him as far as Long Beach. All of Long Beach sighted him as he flew up the coast and a tremendous crowd was on hand to cheer the trio as the landed in front of the Hotel Virginia.
WEATHER
The rain that had plagued Martin’s February flight continued to rage. By February 24th, more rain had fallen in a three day period than ever before. 4.54 inches of rain turned the northwest section of the city into one vast inland sea, marooned residents were rescued on horseback and in wagons. The bad weather began with a cold snap in early January. On January 6, 1913, the newspaper reported a temperature of 24 degrees at 3 A.M., one of the coldest in memory. From Pomona came word that 200,000 smudge pots were worked to the limit. A loss in the citrus industry in excess of $5 million was estimated in the Redland area.
THE CAGE SUBMARINE
The rain didn’t affect the launch of Long Beach’s own submarine, but a succession of “hard luck” accidents did.
On January 18th, inventor John M. Cage of the Los Angeles Submarine Boat Company, tried to launch his 75 foot, 42 ton, $44,000 steel submarine in the Long Beach harbor. However, 700 pounds of lead ballast which had been insecurely placed caused the boat to list to starboard and the hatchway opened. In came the water and the vessel sunk.
Many Long Beach residents were share holders in the Submarine Boat Company. Since 1911, Cage had been actively campaigning in local stores and among area citizens to purchase shares of his stock. Models of his submarine were displayed with area merchants and ads placed in newspapers extolling the virtues of this modern invention. $100 in gold (housed at the First National Bank Building in Long Beach) was offered to any person who could discover any “flaw, defect or imperfection in the theory and plans” of the Cage Submarine Boat, which was on display at the Abrams’ store at 27 Pine Avenue. Stock in the company was first offered at 50 cents a share, gradually rising to $2.00.
On January 24th the sunken boat was raised to the surface by means of barges and compressed air; but shareholders were anxious to see a successful launch.
On March 7th, Cage ran an ad in the Daily Telegram:
“We have been rushing the repair work as fast as possible, and in a few days the boat will be demonstrating that the L.A. Submarine Boat Company’s stock is really worth what we claim for it — $100 per share. All I ask is for an opportunity to show you, and then if you care to sell your stock I will buy it, and I will make you a better offer than you can get from any one else. See others, but before you sell, see me. JOHN M. CAGE.”
Finally, on March 26th the submarine was successfully launched and submerged. Vitalized by his success and confident in his submarine, Cage was determined to break the world submergence record by twelve hours. The past record was held by the U.S. submarine Octopus, which on May 15, 1907, remained under water for 24 hours. Cage would remain under water for 36 hours. “However”, he stated “the boat could stay down much longer if need be.”
Breaking the World Submergence Record
On June 10th the eyes of the world were focused on Long Beach and the Cage submarine. About 50 people, including moving picture operators, officers of the submarine boat company, newspaper men and others gathered on the municipal dock at 5 a.m. to watch the Cage craft go down. Aboard her were John Milton Cage, inventor of the boat, who attended to the submergence valve; his brother, Will D. Cage, who operated the air and atmospheric valve; Capt. Edward Dellringer, who supervised all activities; Engineer James Marshall; Guy V. Hoopengarner who manned the telegraph to the outside world; and Jack W. Wood who operated the valve leading to the compensating tank.
On-lookers were concerned about the quality and supply of air. Cage assured everyone the craft contained much more air than would be needed. There were twelve air flasks with a capacity of 200 cubic feet, into which, under pressure, 20,000 cubic feet of air was placed. Inventor Cage estimated that each man would consume about 20 cubic feet of air per hour. The engine room alone carried 720 cubic feet of air, enough to last the group of six men for six hours. Whenever the air became stale the engines would be started and in a few minutes the entire boat would be reventilated, forcing the old air out through the mechanical exhaust and filling the engine room with fresh air. The submarine could safely carry 41,000 cubic feet of air, over twice as much as was in the tanks.
On June 11th, at 5 p.m., using only 10 pounds of air to lift the submarine from the 30 feet of miring mud at the bottom of Long Beach harbor, Cage was greeted by shouts and cheers from 10,000 people gathered to witness the finale of the record breaking submergence test. Mayor I.S. Hatch and J.P. Pitts stepped from the official launch to the top of the submarine and cut the seal placed on the hatch. A few seconds later the hatch was raised and the head of the young inventor came into view. All the men who had gone through the long test were in good shape except Mr. Hoopengarner, whose vigil at the telegraph key had worn him out and caused his pained fingers to swell. He had only had about fifteen minutes sleep during the entire submergence. Engineer Marshall showed the least bad effects from the trip, spending two hours on the Pike before going home.
Financial Problems
Articles in Scientific American and Jane’s Fighting Ships about the submarine and its record breaking submergence caused interest at home and abroad, but it brought no buyers. In December, the submarine was impounded for unpaid debts and sold for $400 plus payment of claims amounting to $5000. The W.L. Cleveland Company of Los Angeles said they had confidence in the boat and had no intention of tearing the vessel down and scraping it.
Patent rights to the Cage submarine were still held by the Los Angeles Submarine Boat Company. The company hired Abner R. Neff to act as agent in selling their submarine to the United States Navy. On January 6, 1915, Neff reported the government had given the company “the right to demonstrate the practical use of the submarine system.” If the system, after thorough and exhaustive tests, proved satisfactory, the government would pay a reasonable price for it. On the other hand, all risks of failure had to be assumed by the builders. Because of the past credit problems of the company, the Secretary of the Navy asked for guarantees. Neff lined up other companies (which he refused to name) who pledged the $150,000 to $200,000 to develop, construct, install and conduct the tests and take the financial risks for a share of future profits.
Cage, though forfeiting his rights to the submarine because of unpaid debts, continued to invent. The April 7, 1914 edition of the Daily Telegram, announced the latest Cage invention: The Cage six-cycle, three-phase silent engine.
“It has no valves, cam shafts or springs in the entire engine. There are no mechanical sounds when the engine is running and it is impossible to tell when the engine is shooting,” Cage said. “Gas is taken through the engine with six positive working strokes and every cylinder produces a working stroke every revolution. The engine I have built weighs about 200 pounds and will develop 47 horsepower. It will make 30 or 35 miles per gallon of fuel in a car like the Ford or 24 miles in a heavier car. For marine work this engine will run in either direction.”
MOVING PICTURES
Long Beach had a good opportunity to become the film capital of the world when California Motion Picture Manufacturing Co. came to town in 1911. By 1913 they had sold their holdings to the Edison Motion Film Company. The Daily Telegram of March 22, 1913, had this to say about the change in ownership:
“Thomas A. Edison, the great inventor, has honored Long Beach by the establishment here of one of his many complete motion-picture producing companies that distributes in salaries to its 40 to 60 actors and mechanics the sum of approximately $3000 to $4000 each week. The studio, a barnlike structure at Sixth and Alamitos when accepted by the Edison company, has been transformed into the most complete motion-picture workshop on the coast and the only one of the 27 operating west of Chicago, with one exception, that is equipped with an indoor studio.”
Thomas Edison had been one of the first to recognize the potential of his new invention, the motion picture camera. To make use of his camera, and envisioning its entertainment value, he established a number of film companies throughout the United States. In December 1912 he decided to open a studio in Long Beach. Under the guidance of J. Searle Dawley, a troupe of fifteen people came into town around New Year’s Day to begin the Edison enterprise. On January 10, 1913 they began their first film. Several Long Beach people were hired to act as Indians in Santa Ana, where the unnamed movie was filmed (LBPress 1/11/1913 7:8)
The old California Motion Picture studio, a barnlike structure, was transformed into one of the most complete motion picture workshops on the coast and the only one of the 27 picture companies operating west of Chicago (with one exception), that was equipped with an indoor studio. Between forty to sixty people were on the company’s Long Beach payroll, with total salaries of $3000 to $4000 a week. The studio was described by the Long Beach Press as “immense” so completely equipped that the studio could furnish costumes and scenery for Roman, Greek, French, Colonial and stoneage dramas all at the same time. (LB Press 3/22/1913 3:1),
The Disappearance of the Edison Studios
By May 1913 Edison was gone. Why? They had made expensive investments in the old studio. They had signed a year’s lease. Was it the competition from all the other studios seeking a home in sunny California? A possible clue can be found in an article entitled “California Too Familiar to Moving Picture Patrons” in the May 31, 1913 issue of Variety.
Complaints were coming in from the movie going public, both in the United States and abroad, that they were tired of seeing the same scenery over and over again. A letter in Variety from a London firm complained that every tree, rock, and blade of grass was becoming familiar to English audiences. One Southern California movie company posted a list of 18 locations to be avoided, including the hollow tree and giant rock at Griffith Park, and a bit of rocky coast at Santa Monica. Some film companies were taking their crews elsewhere. Keystone going to Mexico for a change of scenery and Edison getting out of Southern California altogether.
Accomplishments of Edison in Long Beach
Edison’s stay in Long Beach only lasted five months, but during that time they turned out productions of historical interest, including The Dancer, a one-reeler, and The Dance of the Ages, starring Norma Gould and Ted Shawn. Choreographer Shawn, a pioneer in modern dance, later formed the Denishawn Dancers with his wife Ruth St. Denis. Their New York school produced the likes of Martha Graham, Charles Weidman and Doris Humphrey.
Harold Lloyd, attending drama school in San Diego in 1913, worked as an extra on location for The Edison Company in Jewels of the Madonna, his first film work. Lloyd played a Yaqui Indian wearing a loincloth; he followed that the next week with a day’s work on location for another Edison film—this time in Dutch costume.
While in Long Beach, J. Searle Dawley adapted Helen Hunt Jackson’s 1884 romance Ramona, calling it The Old Monk’s Tale. Dawley himself filmed it, with Laura Sawyer playing Ramona, James Gordon portrayed Allesandro.
Scenes of modern society, aspects of early California days, adventures along the northwest border with Canada and stories of life at sea were also filmed. The studio prided itself on elaborate sets and costumes. No script was rejected because of lack of accessories needed to film it. Stars of the Edison pictures such as Laura Sawyer, Jessie McAllister, Betty Harte, Sidney Ayres, Anna Dodge, Ben F. Wilson, Charles Sutton, Richard Allen, Gordon Sackville, Cy Palmer, Dick La Reno, Duane Wagner and James Gordon could be seen around town. Most in Long Beach were unimpressed that their neighbor could be a film star, after all, in the volatile movie industry they too could be a star the following week.
W.I. Fahey, who became manager of the Theatorium in Long Beach in 1912, remembered Edison’s innovations in film making. It was during Fahey’s first year at the Theatorium that he tried out one of the first talking motion pictures ever made. It was an experimental picture which was produced by the Edison Film Company from their New Jersey studio. Fahey told Walter Case in one of Case’s “Did You Know That?” columns that it didn’t go over too well. The quality of the sound was too poor.
Balboa Amusement Co.
By May 1913, the Edison Motion Film Company had decided to close its Long Beach operations and move to New York. For awhile, the Famous Players Company, organized by Daniel Frohman of New York, was considering leasing the studio, however the enterprise was sold to the Balboa Amusement & Producing Company headed by brothers Herbert and Elwood Horkheimer.
According to newspaper reports of the time, the new company was planning to stage a very costly production about Balboa and his discovery of the Pacific. It was to be a quality piece taking a long time to produce, as well as lots of money to make. A story appearing in Cinema on October 24, 1914 stated that in addition to film producing the company had decided to stage a big outdoor pageant, entitled “Balboa, or the Discovery of the Pacific”, at the San Francisco Exhibition in 1915. A clipping from the Los Angeles Tribune of July 16, 1914 told that President Wilson had acknowledged receipt of an invitation to attend a performance of Balboa when he visited the San Francisco exposition the following year. It was from this production that the studio took its name.
Unfortunately, it appears as if the pageant never took place. War broke out in Europe changing the scope of what was supposed to be an “international” exhibition. In looking at the five volume set by Frank Morton Todd entitled The Story of the Exposition no mention of the Balboa pageant can be found. One can only surmise that the Horkheimers’ plans fell through.
Other sources claim that Dawley’s major film while at the Edison Studios in Long Beach was a film dealing with the Spanish conquistador Vasco Nuez de Balboa, the first European to set eyes on the Pacific. Yet this film has vanished, if it ever existed at all.
The Horkheimer Brothers
On May 23, 1913, with only $7,000 in cash, H.M. Horkheimer took possession of the one little building at the corner of Sixth and Alamitos in Long Beach. The two brothers—Herbert M. and Elwood D. Horkheimer—were the sole owners of the Balboa Company. H.M. Horkheimer had come to Southern California in 1912 determined to get into the picture business. At the time he had never seen a motion picture camera, but he took over the little studio vacated by the Edison Studio and started on a small scale. He was soon joined by his brother who had been an electrical engineer up to that time. “H.M.”, as he was familiarly known, became the president and general manager, while “E.D.” was secretary and treasurer. The two alternated between New York and the plant. One was always in the East looking after the selling end, while the other was in Long Beach taking charge of productions. President Horkheimer attributed much of their success to the faithfulness of their employees, stars and laborers alike.

H. M. Horkheimer to the left and his brother, Elwood D. Horkheimer, Balboa’s treasurer and secretary.